- By Jahangir
- Comments
- Clothing
The Psychology of E-commerce Pricing Strategies
Pricing Psychology That Drives Sales
How you price your products significantly impacts purchase decisions. Understanding pricing psychology can help you optimize your strategy for maximum revenue.
Effective Pricing Tactics:
- Charm pricing ($9.99 vs $10)
- Anchor pricing and comparison
- Bundle pricing strategies
- Scarcity and urgency tactics
- Value-based pricing
Apply these psychological pricing principles to increase conversion rates and average order value.
